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The $600 million South City Square urban regeneration project in Woolloongabba, Brisbane has secured Woolworths and Reading Entertainment as anchor tenants, with both retailers signing 15-year leases in response to the significant retail demand south of the river.

The deals represent a substantial milestone for joint venture partners Pellicano and Perri Projects, who integrated a 13,000sqm retail component into the project to create a new retail and lifestyle destination in Woolloongabba.

The emerging suburb of Woolloongabba is located just two km from the Brisbane CBD and is easily accessible to the surrounding area. Property research firm, Urbis, has forecasted the Woolloongabba catchment’s population to grow to over 33,000 residents by 2036. This represents a 50 per cent increase from the current population of approximately 22,000.

Pellicano’s Development Operations Manager, Michael Kent, said the South City Square’s vision is to provide residents south of the river with a vibrant activity centre to meet the lifestyle needs of this rapidly growing population.

“The strong interest from high profile tenants, including nationally renowned Woolworths Group and the internationally recognised Reading Entertainment, has reaffirmed our belief that South City Square will be the centre of Woolloongabba’s transformation into a dynamic retail and lifestyle precinct,” said Kent.

“When creating the vision for South City Square, Pellicano and Perri Projects recognised the strong market demand. We sought to create a project that integrated premium retail and hospitality offerings with the quality residential offering, extensive civic uses and public space, to build this new concentrated activity centre for Brisbane.”

Location IQ has reported that the current retail spend in the main trade area in Woolloongabba is estimated at over $358m per annum, and is projected to more than triple in size, increasing to $1.08b per annum over the period to 2031.

“South City Square’s retail and dining precinct is located just a three-minute walk from The Gabba, which draws over 330,000 people to its sporting events each year. That’s 330,000 people that will want to dine, be entertained, and patronise retailers before and after events,” said Kent.

Woolworths’ Regional Property Manager, Phillip Peel, said the company was thrilled to secure one of the key retail tenancies in the South City Square development, as the growing population indicated clear demand for a full-line supermarket.

“Woolworths identified the opportunity at South City Square and worked with Pellicano to secure our long-term presence as part of this new retail destination,” said Peel.

“At Woolworths, we pride ourselves on delivering high quality produce at great value for local residents. We are delighted to be part of South City Square’s regeneration of this former industrial site and are excited that local residents will soon have access to one of Australia’s most modern supermarkets.”

Alongside the great shopping experience at Woolworths, supermarket customers will be able to take advantage of Woolworths’ Click and Collect service – where groceries can be ordered online and picked up at a convenient time and location.

Reading Entertainment, a wholly owned subsidiary of the US listed Reading International, also saw the strong opportunity in the project, jumping on the chance to operate the cinema tenancy which will offer a world class dine-in cinema experience. The cinemas will range from smaller, boutique theatres to a large-screen format theatre, and will be situated within the development’s double-story commercial podium.

“Reading Entertainment is internationally known for its advanced entertainment offerings and we are looking forward to providing these services to Woolloongabba,” said Kent.

South City Square’s retail offering has been designed over multiple levels, with Woolworths situated on the lower ground. This will be only the second time this state-of-the-art lower-ground model has been utilised in Brisbane and has allowed the developers to dedicate more open space on the ground plane to community amenity; encouraging use by the wider population and increasing the dwell time of future patrons.

“South City Square has taken on board design philosophies from some of the best projects around the world, with our research including study tours of precincts such as The Grove in Los Angeles,” said Kent.

“We have worked with a dynamic, integrated design team including hospitality and retail specialists, Six Degrees Architects, DBI Design, and Woods Bagot, to ensure we have every aspect perfected; from our larger retail offerings to our fine-grain food and beverage.”

South City Square will also house a gourmet market hall, fitness centre, and smaller cafes and restaurants. These operators will be next on the list for Pellicano and Perri Projects having finalised the 15-year leases with Woolworths and Reading Entertainment.

“Woolworths and Reading Entertainment will underpin our retail offering and will serve as an anchor drawcard for other supporting tenancies. We are proud to have secured these two premium retailers as they will set the standard for the precinct,” said Kent.

August 2023

Angelika Cinemas
Now Open

Australia's first dedicated cinema straight from Soho New York, Angelika is a state of the art complex with fully recliner seating and crisp, colourful laser projection in all auditoriums.

Boasting 8 screens with 3 SoHo Lounges featuring a mix of arthouse and mainstream films, visit SCS for the best theatrical experience Brisbane has to offer.

Weekend Markets, Every Month

Food Trucks

Making an appearance every month, South/City/SQ is now the home to a rotating selection of food trucks!

Local food trucks pop up at South Street to offer drool-worthy lunch/dinner options (and occasionally dessert, too). Live music will also be playing so grab a bite, pull up a seat in The Square and kick back while enjoying the tunes and a tasty feed.

Be sure to follow our Instagram page to know which food trucks will be visiting each month!

July 2022

Stanley House
Becomes a Home

Stanley House officially welcomes home its new residents in July 2022. Flooded with interest since hitting the market, Stanley House has been South/City/SQ’s most popular building yet!

Better yet, 3 floors of the building are fully furnished (including crockery, cutlery and appliances), making the move-in process swift and easy for new residents.

The decked out rooftop with stunning neon signs, fairy lights and bold pool lounges, outlooks the Gabba and the Brisbane CBD, making it the go-to spot for sunset drinks and BBQs. No doubt that even in these cooler winter months, residents will be mingling on the rooftop.

June 2022

Now Open

Woolworths and BWS open their doors on June 25th, welcoming in new customers to explore the stores. A full-line supermarket with fresh produce, meats and essentials, Woolworths is the anchor of the South/City/SQ community.

Opening day will see free cupcakes and flowers being given out to the first customer that walk through the doors after the ceremonial ribbon cutting. Just outside Woolworths, in the Piazza, a balloon artist will be twisting colourful animals and shapes for kids of all ages, and Nova 106.9 radio will be hosting an activation with prizes to be won! To top it all off,a live musician will be playing in The Square so melodic music willflow throughout the precinctfor all to enjoy.

February 2024

Hillyard House
Now Renting

Now Renting!

Unveil a new chapter of living in the heart of Woolloongabba at Hillyard House. Offering a selection of  furnished and unfurnished 1 and 2 bedroom apartments, each designed with luxury and comfort at the forefront.

Enjoy exclusive access to a rooftop oasis, with an infinity edge magnesium pool overlooking the panoramic city skyline, integrated spa, steam room, sauna, massage room, cold plunge pool, yoga lawn, day beds, BBQ and dining areas.

Register your interest here -